Press — When ambition meets an angel voice, you get a dreamy artist.   

Shape pattern illustration

The Good Press.

The difficulty of this project was the lack of content. To meet this challenge, I decided to use a pattern that fills enough space visually to put forward a refined and minimalist desired style. As a result, the lack of content was no longer a negative point, but an integral part of the design.

Funny to know. B.Ivee didn’t want pink as principal color. She feared to be too girly, so wanted to step out of the clichés. She end up to chose the pink design as favorite one. I’ve succeed to show her that pink can bring style to the table and softness to the heart.

Pink is always a good choice,
no matter the gender



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