Iris Vos Performance is a personal training practice in Helsinki, built around physiology-informed training for women — from first-time clients to competitive athletes. I was brought on for the brand identity: logo, business card, color palette, and typeface, along with direction for how it carries across social media. The result stays strong and disciplined, true to Iris's background as a judo black belt and MMA competitor, without losing the warmth of a coach who wants people to feel at home in their body.

Iris Vos Performance is a personal training practice in Helsinki, built around physiology-informed training for women — from first-time clients to competitive athletes. I was brought on for the brand identity: logo, business card, color palette, and typeface, along with direction for how it carries across social media. The result stays strong and disciplined, true to Iris's background as a judo black belt and MMA competitor, without losing the warmth of a coach who wants people to feel at home in their body.